Patanjali, A Leading Brand in FMGC is Expanding Its Horizons





Patanjali needless to say has become a well known name in Indian markets. It’s the fastest growing fmgc company in India, established in 2006 under the proximity of yogrishi swami ramdev ji and Acharya baalkrishan ji

it is a blend of yoga and ayurveda to create a healthy society. With its tremendous growth rate of 130% it has marked it’s presence not only in India but also in global markets.

GLOBAL REACH

Natural and herbal based products, medicines of patanjali are available in around 10 countries across the world, including markets like US, Canada, UK, Russia, Dubai and some European countries, is willing to spread its wings wider and farther.

PRODUCTS

Patanjali manufactures a wider range of products, including natural food products, natural health care, natural personal care, ayurvedic medicines, herbal home care, etc. A detailed outlook to some of the best products of patanjali is listed below:

Natural Food Products: It includes high fiber, no cholesterol, pure atta made zero transfat biscuits such as Marie biscuits, doodh biscuits, jeera bytes, aarogya biscuits, creamfest, nariyal biscuits and a lot more.

Natural Health Care Products: It has a numerous range of products, out of which  some most loved products includes pachak hing goli, pachak anardana, special chyawanprash, cow’s ghee, aloevera juice, amla juice, patanjali power-Vita, amrit rasayan, badam pak, pure honey and different flavoured natural fruit juices.




Natural personal care: It includes hand wash, hair oil, body lotion, body cleansers, face wash, moisturising cream, anti ageing cream, herbal mehendi, hair conditioner etc.

Some best skin care products: It includes aloevera gel, beauty cream, face scrub, body ubtan.

Hair care products: It includes almond oil, kesh kanti hair oil, coconut hair oil, kesh kanti milk protein etc.

Dental care products: It includes dant kanti, tooth brush, divya dant Lankan etc.

Ayurvedic medicines: it includes crack heal cream, badam rogan, liver tablets, Giloy juice, gulkand and lots of variety products.

Herbal Home care: it includes products used for cleaning purposes. Such as detergent cake ,detergent powder, liquid detergent ,etc.

Expanding horizons to other sectors

After becoming a leading name in the FMGC sector, patanjali is planning to invest in other sectors as well in future.

After excursing into the e-commerce platform, patanjali’s founder baba ramdev has decided to attack the firm’s strongest competitor – Hindustan Unilever Limited (HUL), and beat HUL by next year. Patanjali has partnered with Flipkart, Amazon and other e-tail majors to expand their market horizon.

In an interview with CNBC-TV18, Ramdev told, that they are planning to foray into the garment and textile business as well by next year. According to recent news, patanjali has tied up with BSNL for low call rates and other benefits, for employees of the company and linked organisations.

According to a press release from Patanjali, BSNL has launched a new plan available “for members of Patanjali organisations like Bharat Swabhiman Nyas, Patanjali Yog Samiti, Mahila Prakostha, Yuva Bharat, Patanjali Kisan Seva and Patanjali Swadeshi Samriddhi cardholders.

To sum up, patanjali is an Indian brand with a Swadeshi naara who encourages people to use Indian products and services so that the money earned in India would be used in India rather then going to other countries.

It’s a debatable topic so don’t be judgmental here because for some peoples its useless concept & patanjali is just making money but for the rest it’s kind of Bhagwan ka parsaad 😀 😛 

Hina Gupta

A girl with sophisticated lifestyle and positive approach, a biotechnologist, a researcher, a teacher and nature lover who loves to explore different culture, a fashion enthusiast who works as a freelance writer, anchor, youtube actor and a melodious singer with a sweet voice. A girl who wants to create heavenly life for voiceless animals as much as she can and wants to spread peace n happiness.