In this world full of imperfections, everybody aims at looking impeccable and flawless. Specially the beauty industry which has been striving hard ever since to give a radiant and perfect skin complexion and texture. One of the oldest product of the beauty industry delivering perfectly even complexioned skin has been a foundation.
The usage dates back to 200BC, where it was initially termed as face painting. Over the years, with the pacing technology these face painting techniques took a leap into the modern day foundation which is weightless, hides imperfections, acts as a toner, moisturiser and sun screen as well.
The usage of foundations is now no more restricted to just the people working on screen or in the beauty industry but it has reached almost every working or non working woman who aims at a perfect looking complexion.
However, lot of women face issues while selecting the right kind of foundations for their skin. We would be looking into some key factors which one should keep in mind before buying the right kind of foundation for themselves.
1. SHADE SELECTION
One of the most challenging job for any woman is to find the foundation which is nearest to their natural skin complexion. The first thing to be kept in mind while selecting the best matching shade is trying it on yourself.
You should never pick up a shade just because it looks almost like your skin complexion. Trying the foundation is a must. Never try the foundation on the back of your hand, as the back of your hand is generally more tanned due to exposure to the sun.
The inner side of the arm, moreover can be fairer than the face. As we are not using foundation on our hand or the inner side of the arm, it should not be tried there. Instead, the swatches should be made just close to the jaw line to make the perfect shade selection for your complexion.
Another essential factor which one must keep in mind id the kind of coverage you are aiming at. Not all women prefer full coverage foundations, as they are slightly heavy on the skin and most of the foundations tend to wither away from the smile lines and fine lines near the eyes as the hours pass by after application.
Firstly, foundations should not be used too regularly, but in case if you have a daily office requirement, you should choose a foundation which has a low to medium coverage as it hides the little blemishes and gives you an even complexion without looking too cakey and loud on the skin.
Medium to full coverage foundations can be used if your face has lot of blemishes and uneven skin tone or uneven pigmentation, occasionally on functions or if you are in a profession where you face the camera or you are on the stage.
3. SKIN TYPE
Many women tend to ignore their natural skin types before choosing a foundation. There are foundations which have separate formulations for different skin types. Women who belong to the dry skin clan should ideally opt for liquid foundations which are enriched with moisturisers so that their skin looks glowing and dewey, remains hydrated and doesn’t dry down further.
However, the women with oily skin should ideally choose their foundation specially for oily skin or try choosing stick foundations which generally make the skin less oily and gives a matte finish.
4. INGREDIENTS OF THE FOUNDATION
While buying foundations for ourselves, we usually never pay attention to what exactly the foundations are made of. Certain foundations which might be reasonable in price may have harmful chemicals or parabens which may be harmful for your skin in the longer run.
You should try picking up foundations with natural formulations, paraben free or even if they have chemicals , they should be skin friendly, like hyaluronic acid which does wonders to the skin and enhance the texture of the skin as well. Reading the literature behind those attractive bottles hence is very essential.
5. COST EFFECTIVENESS
Lastly, a very important factor while choosing your foundations is cost effectiveness. It is not necessary that a high end branded foundation which burns a missive hole in your pocket can only give you the desired results.
A general drug store brand can sometimes, give you are more desirable skin than the expensive ones. So all the pretty ladies out there, do keep in mind the above written points, but also keep your foundations pocket friendly as well.